By Jay Hunter With the ever more dubious state of cinema, Apple revealed last year that they would attempt to bring movie rentals to iTunes less than 14 days after they hit cinema screens. It now seems that studio powerhouses will be looking to follow suit, with Warner Bros. CEO Kevin Tsujihara stating there has been progress made on their new streaming service. Variety reported:

We’re making a lot of progress,” adding, “We’re aggressively working with exhibitors to talk about models that will grow the market instead of cannibalizing the market. Part of the reason that’s driving this is consumers and the economics of the film business,”

Continuing to say “The middle of the market in the theatrical business has gotten extremely tough,” he noted, arguing that offering some movies in homes earlier would change the economics of adult dramas. It’s about giving consumers what they want,” he said. “If we don’t give it to them, they’re going to go to pirated versions.

Although no details have been confirmed, Variety also mentioned that a possiblility is to offer movies for around $50 two weeks after their theatrical release, with rental available for 48 hours. Making it a great deal for a group of friends or family.

It’s a shame that cinema is slowly being diluted, but with rising ticket prices its an inevitability. Movies were created to be the ‘working mans’ art, but now prices are steadily rising to play or opera prices in some metropolitan areas.

[Source – Variety]

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