By Beth McConnell – In a post Wolf of Wall Street world The Founder doesn’t seem like an insurmountable movie-mountain to climb. A story of McDonalds rise to power played through the eyes of a resurrected Michael Keaton sounds like a salivating prospect, but the product ultimately leaves the pallet dry.
Written by Robert Siegel (The Wrestler), The Founder, tells the story of mobile salesman Ray Kroc, played by Michael Keaton. Kroc happens upon the innovative fast-food eatery run by two brothers. Through hungry ambition, ruthlessness and determination, Kroc takes over the humble innovation and franchises the idea and builds an empire.
The film has the ambition not dissimilar to The Social Network, however it doesn’t deliver the heart-felt rise of the underdog quite as eloquently. Keaton’s cocky charm and charismatic flare shines in his portrayal, but it is wasted, as the The Founder is without Aaron Sorkin’s snap. The movie is a true story, however the narrative is almost like a work of fiction, resulting in a realm of clichés, archetypes and predictability. A documentary with a high production would do the story more justice.